When facing a product or PR problem that could be catastrophic for your business, there are a few things that you don’t do. At the most basic, you don’t pretend the problem doesn’t exist and you don’t ignore the customer having the problem. Sounds simple right? Surprisingly, a large number of firms have yet to…
via OpenView Labs ↬ Can you Afford to Lose 15% of Your Customers? Why Ignoring Your Customers Could Spell Disaster.